Hov partnered up with Barney’s to release his very first fragrance, the men’s cologne will be packaged in a white bottle with a gold box.
“From the beginning of recorded history gold has been associated with royalty, purity and strength. Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE. Everything JAY Z touches turns to GOLD.”
[RapRadar]