Hov partnered up with Barney’s to release his very first fragrance, the men’s cologne will be packaged in a white bottle with a gold box.
“From the beginning of recorded history gold has been associated with royalty, purity and strength. Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE. Everything JAY Z touches turns to GOLD.”
[RapRadar]
Hov has partnered with Barney’s for a limited edition line. The collection will be available from November 20th through January 2, 2014.
“With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces. Everything that encompasses ‘A New York Holiday’—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”
[RapRadar]