Everyday technology continues to evolve and many artists are implementing that same technology into their repitoire. Childish Gambino is out here getting innovative in the video for “Me and Your Mama” off his recently released album, ‘Awaken, My Love!’.
The Fred Warren-directed video offers a PHAROS virtual reality experience, where the viewer is able to pivot their view from side-to-side and up-and-down in the 360-degree clip.
These visuals were shot at the Donald Glover PHAROS experience at Joshua Tree, California in September. The experience was created in collaboration with Microsoft and could be viewed on the PHAROS app, available on iOS and Android.
It appears this video is a tease for what’s to come on Gambino’s virtual reality vinyl version of ‘Awaken, My Love!’, dropping in 2017.
@IAMBNYCE