With his chart-topping single “God’s Plan” garnering a lot of attention, Drake unveils the heartfelt visuals for it.
Directed by frequent collaborator Director X, the feel-good video show Champagne Papi giving back to the community. Throughout the video he pulls up on random people in different settings and blesses them with a stack of cash.
He also stops by a supermarket and pays for everyone in the stores groceries. He then presents the high school where he shot the video with a $25,000 check and awards a student a $50,000 scholarship check to go to the University of Miami. After that he links up with Pittsburgh Steelers star receiver Antonio Brown and the two take three women on a shopping spree at Saks Fifth Ave.
In an Instagram post Drake said this video was “The most important thing I have ever done in my career…” According to the opening credits the full budget for the video of $996,631.90 was all given away to people in gifts and cash.
“We gave it all away. Don’t tell the label…” says the disclaimer.
Watch below.
TWITTER: @IAMBNYCE
INSTAGRAM: CONTENT.PAPI
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