When it comes to musical awards Rihanna is no stranger. The recipient of eight GRAMMY awards, can now add a fashion award to her trophy case, as she will be awarded with the 2016 “Shoe of the Year” by Footwear News.
The “Shoe of the Year” award is based on “retail sales, consumer feedback, social media prowess and overall buzz.”
“In my wildest dreams, I never would have imagined an honor like “Shoe of the Year,” she said. “It means so much to me to make a mark line like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
Previous recipients for the award include last year’s awardee, Kanye West for his Yeezy Boost 350 and Stan Smith for his ADIDAS collaboration.
Rihanna has been instrumental in reviving the PUMA brand, after brands like NIKE, Air Jordan, and ADIDAS were taking over the game with entertainers and athletes on their roster. Rih’s worldwide influence has been proven through the sale of the Creeper shoe.
The 30th Footwear News Achievement Awards will be hosted at the IAC Headquarters in New York City on November 29th.
Congrats, Rih!
@IAMBNYCE