“Look at what hip-hop can do.” – Dr. Dre
Music Moguls Dr. Dre and Jimmy Iovine shelled out the big bucks, $70 Million to be exact, to USC to create a new undergraduate program named the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. USC’s School of JIAYAATTBI for short.
According to a USC statement, the academy’s curriculum will focus on “arts and entrepreneurship; technology, design and marketability; concept and business platforms; and creating a prototype.” The program’s mission will be to create “a new generation of inspired innovators.”
A total of 25 students will make up the inaugural class, which will launch in the fall of 2014. Doesn’t this make you want to stay in school?
After the press conference where the business partners and all-around-good guys made their official announcement, Rolling Stone asked how involved Dre and Jimmy will be at the academy.
Jimmy Iovine: The thing with Dre and I – this is the good and bad news – we’re control freaks. So we’re gonna annoy them to a point, but we just want to help lend a feel and whatever experience we can lend. We’re in great hands with Erica and the institution. Especially those first 25 kids, we want to really inspire them and make this the best opportunity it can possibly be.
LA Weekly asked Dr. Dre if this program means that Detox will be further delayed.
Dr. Dre: No, I’m more inspired to go back into the studio now. Beats is rolling, this thing is happening, and it’s incredible. Now I’m ready to go back to my first love.
Dr. Dre: I’m going back to the studio. Not for any specific reason, but just to record because I love to record music. I’m going back in and hopefully the next Kendrick Lamar or the next Eminem walks in the door and I can work with that artist. I’m going to record forever.
Wait! But they asked about Detox. :|
Rolling Stone asked when did they realize a school like this was necessary.
Iovine: Let me make one more point: When I was making records, which was even 15 years before Dre was making records, musicians were not technologically inclined. These kids are all tech. The new musician, you have to be fluent in technology. So we see a lot of that with musicians.
LA Weekly asked if Jimmy and Dre went 50/50 on the $70 Million.
Jimmy Iovine: Yeah, we went each went 50/50.
Dr. Dre: Going in 50/50, going out 50/50.
The biggest question should be… will the 25 students receive this limited edition shirt?
Stop showing off Fuzz. We want a shirt too.
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