“It’s all about the quality and consistency. I mean, you could put out a lot of music but if the shit is trash, nobody going to latch on to it. I mean, you could put out quality music but not give them enough, nobody going to latch on to it. Your work ethic ain’t good enough. So when it’s quality and it’s consistent, that’s what I think it’s all about, in life, in general.”
SoulCulture.TV caught up with Kendrick Lamar during the madness of SXSW and discussed working with Dre, XXL freshman class, new projects and the late great Nate Dogg.