Kendrick Lamar Speaks On Album Title, Creation Process & More With Yaya Martinez (Video)

I had a great in depth conversation with Kendrick about how he felt once he saw the Tupac Hologram at Coachella, his official album title, the pressures of being passed the West Coast torch from Snoop Dogg, his creation process and many layers as an artist when it comes to Cartoon & Cereal, Black Hippy, and more.

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