Straight from Theo Martins’ mouth:
Because it’s the first song on Sincerely Yours, The Dance Floor, the ‘Turn It Up’ video is basically about me being at a crossroads. We used imagery of me sitting in the middle of railroad tracks, and again in the middle of a street, to represent that. It’s like I can either run from being at the crossroads aimlessly without a plan, or I can just sit there, brace the impact of what’s to come and deal with it. In the end, with dignity, I opt to stay the course. I can say this much, I’m so far pleased with the results of that decision.