Rae Sremmurd Say They Don’t Like Being Called “Rappers” In Reebok’s “Unclassified” Campaign [WATCH]

In an interview for Reebok’s “Unclassified” campaign, Rae Sremmurd explain their sound for viewers. The series shows Slim Jxmmi and Swae Lee rocking Reeboks and getting into full detail about their music. Jxmmi and Swae Lee talk about why they don’t like being called “just rappers” and more.

“We do all sorts of music and all genres, we do Trap, we do Pop, we do Black Beatles, we do Rock N’ Roll,” says Swae. He further added on his music influences. “I shaped my sound from what my momma used to play around the house. A lot of songs she used to play with melodies, a lot of melodies. I think I subconsciously picked it up and started incorporating it in my music.”

Last month the Ear Drummas duo was signed to a Reebok endorsement deal.

Watch Reebok’s “Unclassified” below.

https://www.youtube.com/watch?v=-wLnfpGyiW0

@IAMBNYCE

Kendrick Lamar X Reebok ‘Be Ventilated’ (Video)

For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, we encourage you to move in your own direction. Claim your distinction. Be bold.
Inspired by Kendrick Lamar’s definitive and powerful lyricism, we’re bringing a collaboration that invites you to do your thing… a little differently.

Rick Ross Sits Down w/ The L.A. Leakers Pt.2 (Video)

In part 2 of Rick Ross  sit down interview with Justin Credible and DJ sourMILK, Rozay speaks on working with Jay Z on #MCHG “I’m one of the few artist that when I reach out to Hov for a record, it’s done.”

Rozay also talked his current relationship with Reebok, addresses controversial U.O.E.N.O.” Lyric, and he makes it official that that L.A. Leakers are official Black Bottle Boys!

Rick Ross Sits Down w/ The L.A. Leakers Pt. 1

Rick Ross Releases Official Apology For “Rape Lyric” (News)

rick-ross

“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize.

To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”

I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.

— Mastermind (@rickyrozay) April 12, 2013

Tyga On Rebook “T-Raww” Sneaker Line & Upcoming Album (Video)

Fashion and music go hand in hand so it’s no surprise that another stylish rapper is about to release another stylish sneaker. Good*Fella Media caught up with SoCal native Tyga at his T-Raww sneaker release event in Lakewood, CA to talk about his new sneaker line and even dropped some info about his upcoming “turnt up” album.

[GFM]