The Lonely Island ft. Adam Levine & Kendrick Lamar – YOLO (Video)

The Lonely Island made a hilarious comeback on SNL with the video of their new single “YOLO” featuring rap’s rising star Kendrick Lamar and Maroon 5 frontman Adam Levine. The boys are taking the overused phrase “You only live once” to a higher level in this skit. The trio is coming out with a new album but while you wait, feel free to purchase “YOLO” on iTunes.

Kendrick Lamar Performs Live In London (Video)

Wow. Europe loves Kendrick Lamar. Serious, L.A. and other major cities need to step it up with their concert enthusiasm. Look at how this London crowd sings along to select singles off K. Dot’s good kid, m.A.A.d city. It’s his second time performing in London and the crowd embraced him with a pick-you-and-twirl-you-around bear hug. There’s more footage after the jump and if you’re curious to know how the concert went, OnSmash wrote up a full report here.

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Ab-Soul ft. Kendrick Lamar – ILLuminat​e (Video)

This is what I’m taking from the video: “ILLuminate” is visually told in a post-apocalyptic setting where the youth is shown discovering bits and pieces of Ab-Soul and Kendrick Lamar. That opening scene, where the teenager is buiilding a contraption similar to the one Eliot builds when he dials in to E.T. gave me the chills. Watch and give your own interpretation of the Fredo Tovar and Scott Fleishman-directed clip, posted above. Control System is available on iTunes.

Kendrick Lamar Discusses “Backseat Freestyle” Music Video (Video)

Kendrick Lamar talks to MTV News about his “Backseat Freestyle” music video. He confirms the fact that his father played himself in the video and as for Sherane? Well, it’s a pretty good clone of Sherane.

According to K. Dot, the real Sherane is “excited” to be a part of the project. And she’ll be even more excited when Kendrick’s album is nominated for a Grammy next year.

Decoded: Kendrick Lamar – Sing About Me, I’m Dying Of Thirst (Video)

In the latest episode of Life + Times‘ series “Decoded,” Kendrick Lamar brings a true-life tragic verse to light. Kendrick decodes the first verse in “Sing About Me, I’m Dying Of Thirst” and reveals why he placed the track near the end of the album.

Rita Ora Covers Kendrick Lamar’s “Swimming Pools (Drank)” (Video)

Rita Ora took the stage at the Highline Ballroom in NYC Monday night to perform tracks off her debut album, Ora. During her show, she surprised the crowd, which included Roc Nation bossman Jay-Z, and sang a cover of golden boy Kendrick Lamar’s “Swimming Pools (Drank).”

T.I. ft. Kendrick Lamar, B.o.B & Kris Stephens – Memories Back Then (Audio)

T.I. gave Sway the green light to premiere a new record titled “Memories Back Then.” Even with features from B.o.B and Kendrick Lamar, the track that held the original title “Somebody That I Used To Know” will not be featured on Trouble Man: Heavy Is The Head due to Gotye-sample clearance issues. Bummer. Listen to the non-album cut below and don’t forget to pick up T.I.’s album tomorrow.

Pac Div On Album Title, Artwork And Working With Kendrick Lamar (Video)

Pac Div stopped by the studio with the L.A. Leakers Justin Credible, DJ sourMILK, and Fuzz Fantab. The L.A. trio talked about the meaning behind the title of their new album, who the mystery lady on their album artwork is, and working with Kendrick Lamar.