Tag: Adidas

Pharrell Partners With Adidas (News)

adidas announced today a long term partnership with musical super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.

This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.

“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Pharrell Williams

adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.

“I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.” Dirk Schoenberger, Global Creative Director, adidas Sport Style Division

2 Chainz To Collaborate With adidas On New “2 Good To Be T.R.U.” Shoe (News)

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Chainz has joined forces with adidas for his own kicks.

Taking the Top Ten Hi adidas Originals, blacking them out and adding gold-lace tips with some molded snakeskin stripes, the “2 Good To Be T.R.U.” shoe will be available for $130 on February 15th.

[2DopeBoyz]

L.A. Leakers – adidas Presents: 13 Years Later (Mixtape)

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We’re honored to partner with a legendary brand like adidas who has been around since the birth of Hip-Hop. We love incorporating the fashion world into the music world as often as possible and this definitely has a little bit of both. This tape is in celebration of the re-release of the adidas Crazy 1, being that this shoe was originally released in 2000, we wanted to give a taste of what was hot on the West Coast back then and mix it with some of the new music that’s keeping things moving 13 years later.

We will also be spinning in-store at Shoe Palace inside of the Lakewood Mall on December 26th, you can also pick up your pair of the Crazy 1’s there THAT day! Address for the store is: 500 Lakewood Center Mall, Lakewood, CA 90712. MEET US THERE FROM NOON-2:00 PM!

Download: adidas Presents: 13 Years Later

Adidas Confirms Partnership With Kanye West (News)

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Adidas has confirmed their new partnership with Kanye West.

For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.

Kanye West Explains Why Adidas Deal W/ Angie Martinez (Video)

Kanye West stopped by Hot 97 today with Kim Kardashian by his side, and he explained why he left Nike for Adidas, and how he wants to become the first hip hop designer.

In the second part of his interview with Angie, Kanye talked about his love for Kim, and being a father to North.

So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.

So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.

Whatever’s official, non-official, official, what y’all gonna see is… I am going to be the Tupac of product… I’ma be the first hip-hop designer, and because of that… I’ma be bigger than Walmart.