For years Rock-N-Roll music has been the most dominant genre of music in the United States. With all the recent advancements, the combination of hip-hop and R&B have dethroned rock for the first time in history, as the most popular genre in the US.
In a semi-annual report published by Nielsen Music, which calculates consumer activity, hip-hop makes up for 25.1-percent of music consumption. Rock followed with a close 23-percent. This marks the first time hip-hop and R&B have exceeded rock’s numbers since Nielsen began keeping track of America’s music consumption.
Most of hip-hop and R&B’s revenue has come from streaming this year. The study shows that 29-percent of all “on-demand” streams come from hip-hop and R&B music, while rock dominates album sales in the country with 40-percent of revenue coming from album sales.
With Apple Music continuing to align themselves with notable hip-hop and R&B acts that have worldwide stardom and TIDAL being ran by hip-hop royalty, Jay-Z, the chances of this trend continuing are quite definitive. Album sales in this day and age continue to decline, as streaming is taking over and will only get bigger in the Internet era.
Kendrick Lamar already has the biggest album of the first half with ‘DAMN.’, which killed shit with record-breaking streaming numbers. Ed Sheeran’s ‘divide’, Drake’s ‘More Life’, Bruno Mars’ ’24k Magic’ and Migos’ ‘Culture’ follow the mega-album.
@IAMBNYCE