“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.
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