According to FADER, Meyhem Lauren, Himanshu Suri, Action Bronson, Riff Raff, AG the Coroner and producers Tommy Mas and Harry Fraud holed up in a hotel room and made an album. Word? Expect that collaborative EP to drop soon. In the meantime, expect Mayhem Lauren’s Respect the Fly Shit, presented by LRG, to be released this month.
Produced by Harry Fraud.
[audio:https://LosAngelesLeakers.com/wp-content/uploads/2012/05/Special-Effects-f.-Action-Bronson-and-Heems-of-Das-Racist.mp3|titles=Mayhem Lauren ft. Action Bronson and Heems (of Das Racist) – Special Effects]Download: Mayhem Lauren ft. Himanshu and Action Bronson – Special Effects
Hi Himanshu,Thanks for your response. I get your point. But I would pobrably go in depth into what I wanted to express:A brand can express their support in a variety of ways. Some ways are as small as putting up a post via their social media channels or like in the case of Google, it was the candle light. My point is, these initiatives are always well appreciated by you, me, everybody as they are indirect, non-challenging and simple. Honestly speaking, I saw a few brands actually put up something on their facebook pages and twitter handles as well to support the cause. Of course, google got noticed the most and that’s pobrably one reason why you quoted it too. This initiatives don’t hurt the brand image of the brand at all be it google or the others. Majorly because of the mode of communication, the simplicity and uni-directional approach that it brings in. From all sides as a brand, as a customer, as a third party. For example: If I see google putting that up, no matter how radical I might be as a person, I would think only in one direction Ok, google has lent support to this. Good.’However, when the whole campaign goes offline, the stakes involved are much higher. Majorly because the scope of interpretation is very high. India being a democracy with free media can be a lot risky and I am sure you would agree. So, say A lakme ends up doing that, even if they keep it minimal, at least they would make their sales people there wear Lakme T-Shirts? That’s keeping it least possible.’ If we both agree, then even that can be brought up as a move to promote a brand and quoted by a news agency, political personnel or common people. That’s an important point.Secondly, let’s think about people’s viewpoint during these situations. I was there at India Gate and I know the situation there. There is a mixed group of people without a leader. Some people are expressing strongly, some are peaceful but enraged and a majority janta that doesn’t know what’s happening. If someone shouted that we should deflate a bus’s tyres, the mob followed. There was a sudden lathi charge out of nowhere and many such issues. A brand would need to consider all these possibilities and the safety of their employees too, isn’t it? For a CEO, a lot is at stake. His company, people, investors, brand image and lot more. So, rather than touching a sensitive issue directly they show support via online channels or a subtle/indirect message. I agree to your point in one way more brands could have done that. More brands could have pobrably reached out to people beyond the participating audiences and interacted with them. But then the above quoted risks are always there.Anyways, great to know your viewpoint.Take care.Manav