2 Chainz shows you an up-and-close look at the 3-D model of the famous two chains that star in the cover of his album. Pre-order the album and/or the deluxe album on iTunes now.

Duracell spokesman Sean “Jay-Z” Carter makes it official by starring in Duracell’s newest commercial for their 24-hour Powermat line. “Never be powerless,” says Hov at the end of the ad. Looks like a very useful product.

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Pac Div schools Carmelo Anthony, Chris Bosh, Derrick Williams and Eric Gordon on the history of bling. From ancient times to present day, the icons of bling (and some fine ladies) are brought to life to prove that bling is history — thanks to Phiten’s titanium technology.

According to Nike, “Basketball Never Stops.” The NBA says otherwise. Check out the Nike commercial featuring cameos by J. Cole, Lebron James, Sue Bird, ?uestlove, Dirk Nowitzki, Kevin Durant and more.