50 states that Hip Hop is now Pop. Hip Hop is about telling your own story, not replicating someone else’s story. “I think the best rappers are like battling each other. They come up with the wittiest lines—[the] coolest ways to insult a person you ever heard in your life,” 50 Cent explained. “But they can’t write a song to save they life…Em is one of the guys from that platform that made it to that point. [He's] that strong of a writer. He means more to music culture than people give him credit for. Because Hip Hop culture is a black art form, it’s a black music. When they have a figure or you have someone that’s from a different ethnicity come in and he does it as well, if not better than everybody in it—it loses its color. And that’s why Hip Hop music is now Pop music…You gotta be careful or you’ll get your ass handed to you on a track man. He’ll get to you.”

During SXSW 2O13, Hard Knock TV’s Nick Huff Barili sat down with 50 Cent and chopped it up about a variety of subjects including Eminem, Rick Ross, Street King Immortal and how hip-hop has turned into pop. In part 2 of the interview, after the jump, 50 Cent discusses Kendrick Lamar, Nas, Get Rich or Die Tryin, Lil Wayne clones and more.

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Imagine Ab-Soul selling you a cell phone at the mall? Well, in Mass Appeal’s “Off Tha’ Wall” with Ab-Soul, Ab revealed that selling phones at the Mobile Solution was his worst job. Things have come along way for the TDE lyricist from Carson, California. Listen and watch to Ab share a few fun facts, like what his favorite munchies are, in the interview above.

Tyler, The Creator talks being a fan of Pharrell and shares the first time he heard N.E.R.D. on the radio with J Cruz and Justin Credible on the #LIFTOFF.

While Tyler The Creator was on the #LIFTOFF with J Cruz and Justin Credible, he talks models who have sent him nude pics and he confesses his love and hate relationship with Selena Gomez.

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The Dream  dropped J Cruz and Justin Credible a surprise call tonight on the #LIFTOFF on Power 106. He shared his thoughts on females carrying condoms in their purse, talked album features on IV Play , and upcoming tour.

In case you missed it the full interview listen below.

Tyler stopped by the #Liftoff on Power 106 to play a quick game of “F,Marry, Kill” w/ J Cruz & Justin Credible.

Sway and Heather B get personal with Robin Thicke, who opens up (more) about his relationship with his wife, Paula Patton. Heather also slides in a question that was on everyone’s mind, “did Justin Timberlake bite your style?”

“I wouldn’t say ‘bite.’ I think its more like him and I are inspired by a lot of the same artists that came before us. The James Brown, the Marvin Gayes, the Michael Jacksons. I think it’s narutal that, us being the same age and from the same generation, its just natural that we’re inspired by the same thing. I wouldn’t say he bit at all, I think that’s genuine to who he is and what he likes.”

After the jump, R. Thicke speaks on fatherhood.

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Nardwuar vs. ?uestlove (Video)

This gotta be the longest Nardwuar interview to date, right?

Listen to Jay-Z discuss his inspiration for getting involved with the Great Gatsby and why executive producing major films is the next stage in his business development.

After the jump, catch Hov’s “100$ Bill” in the latest The Great Gatsby TV spot. Film premieres May 10th.

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While out in the Big Apple for a current promo run, Kid Ink sat with Xclusives Zone’s David Downer and talked about signing with RCA Records, wanting to work with Alicia Keys, international groupies and more.

If you haven’t heard Kid Ink’s “Bad Ass” all over the radio, listen to the Meek Mill and Wale-assisted single here. It’s quite addicting.

[xclusives zone]