After closing out weekend 1 of Coachella with a phenomenal headlining performance, Kendrick Lamar drops the visuals for “DNA.” off his recently-released, critically-acclaimed ‘DAMN.’ album.
Don Cheadle stars in the Nabil and The Little Homies co-directed video, where he meets K. Dot in an interrogation room. The Don walks in with a cocky attitude and says to Dot, “Two first names, huh? What the fuck is up with that? You know what DNA stands for? Dead N***** Association.” Kendrick sits calmly handcuffed and hooked up to a polygraph.
Kendrick is eventually uncuffed by Cheadle and the two begin to exchange bars over the Mike WiLL Made-It-production. Dot then tells a shocked Cheadle, “Another Dead N**** Association,” leaving the shocked Don to fall on his knees.
The video then takes viewers to a fast-paced journeys through Kendrick’s life, which shows a framed picture of 2-Pac and Snoop Dogg, the TDE rapper’s 7 Grammy awards, him having lunch with Brocky Marciano, and more.
In the ending Dot links up with a couple of his homies including ScHoolboy Q, who lights a blunt before walking up to a camera flashing gang signs and punches the camera to end the video.
‘DAMN.’ is projected to kill the charts with an expected No. 1 debut on the Billboard 200 and 475,000 equivalent album units.
Watch the video below.