Phora Releases His ‘Love Is Hell’ Album [STREAM]

Anaheim’s Phora has built a crazy, cult-like following that has resulted in record-breaking merch sales numbers and earned him unconditional support. The rapper repays his fans today by releasing his new album, ‘Love Is Hell’.

Containing a total of 15-songs, ‘Love Is Hell’ comes equipped with features from Trippie Redd on the title track “Love Is Hell,” G-Eazy and Tory Lanez on “For You,” 6lack on “Stuck In My Ways,” Breana Martin on “Space,” and more.

Stream it below.

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New Music: Phora – “Love Is Hell” Feat. Trippie Redd [LISTEN]

Two weeks ago I pulled up to Phora’s ‘Love Is Hell’ project listening party, where he played cuts off the upcoming EP. One of the joints that instantly caught my attention was the title track featuring Trippie Redd. The single is a smooth, melodic joint that includes both artists flossing their skills.

‘Love Is Hell’ will be released Friday, October 5th.

Listen below.

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New Video: Phora – “Boss Up” [WATCH]

While on G-Eazy’s “Beautiful & Damned Tour,” Anaheim rapper Phora takes the time to shoot the visuals for his “Boss Up” single. Taking a break from the stage, Phora and his crew pull up to an empty parking lot to turn up, while Trippie Redd makes a cameo.

Watch below.

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18 Artists To Watch In 2018 [PEEP]

Every year there are artists that emerge and turn themselves into household names. Last year we saw artists like SZA, Cardi B, Playboi Carti, Khalid, 6lack, and others blow up right in front of our faces. I’ve compiled a list of 18 artists that are destined to blow up in 2018.

This list is in no particular so please hold your slander.

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MOZZY

Sacramento’s Mozzy has been bubbling for a while now and on the cusp of taking his career to the next level. Last year he released his ‘1 Up Top Ahk’ album, in which he showed exactly what he’s made of. His lyrical abilities are nearly impeccable and his delivery is up there with some of the hottest spitters in the game. Mozzy also isn’t afraid to use his platform to address social issues and the fact that he speaks his mind makes him even tougher.

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PHORA

Being from Anaheim, Phora has always had a strong following in Southern California. Last year he really took off with his debut album ‘Yours Truly Forever’, and in doing so gained a national cult-like following. After releasing his debut album, Phora showed exactly how big his following is by selling $2.2M in merch sales in only 24-hours! I see him surpassing the success 2017 brought him and it will start on G-Eazy’s “The Beautiful & Damned Tour,” which he will be an undercard for.

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MAXO KREAM

Houston rapper Maxo Kream began to gain recognition with co-signs from A$AP Mob members a few years ago. That really gained him public attention, which he since has fully taken advantage of. He’s already worked with the likes of A$AP Rocky, Joey Bada$$, Playboi Carti, amongst others. Maxo has that gangsta rap persona and his street cred adds substance to all his bars. Last Friday he released his debut album, ‘Punken’, which is filled with certified bangers.

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REXX LIFE RAJ

2017 was a big year for Rexx Life Raj, as he accomplished so much in so little time. I remember linking up with him at SXSW in March and by November he had hopped on songs with G-Eazy, Russ, P-Lo, and the legendary Goapele. Just about every song he dropped last year was absolutely fire and warranted a listen. With a striking bars and a quick melodic flowing style, this guy is destined for greatness.

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G-HERBO

I caught up with G-Herbo a few weeks ago at Rolling Loud SoCal and we talked about his plans for 2018. He told me there’s about three projects he’s ready to release and it will start with his collaborative ‘Swervo’ project with Southside. Herbo was a problem last year and he will only continue to climb to the top with his lyrical prowess.

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88GLAM

Toronto’s 88Glam is looking to continue the success other artists from the 6ix like Drake, The Weeknd, Belly, Tory Lanez, Nav, and more have had. In 2017 they went on a viral tear with singles like “Bali” featuring Nav, “12,” and “Big Tymers.” They’ve already secured co-signs from the XO camp and Riccardo Tisci, so the stamp is there. If they keep their pedal on the gas, there’s no telling how far they’ll get.

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GASHI

New York rapper Gashi scratched the surface of success last year with his “No No No” and “Turn Me Down” singles. Having a deal with Jay Z’s Roc Nation in place will definitely help  pair him with the right producers and collaborators. His flow is already next level and with the anticipation of his debut album coming in 2018, you will see him level up.

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SYLVAN LACUE

Miami’s Sylvan LaCue is long overdue on the blow up front. He consistently makes music that is infectious, soothing and will undoubtedly touch your soul. His way of story-telling is reminiscent of Kendrick Lamar’s good kid, m.A.A.d city’ album and comes with a mystique that makes you want more. With a balance of smooth vocals and formidable cadence, he shows he’s ready for the next level. His recently-released ‘Apologies In Advance’ album is drawing a lot of attention and rightfully so.

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BRENT FAIYAZ

GoldLink had one of the hottest songs of 2017 in “Crew.” My personal favorite part of the song was the catchy chorus, which was melodically delivered by Brent Faiyaz, who often goes overlooked on the track and in the industry. That chorus earned him a GRAMMY nomination and I’m sure he will use that as motivation to kill sh*t in 2018. The Baltimore, Maryland product has a style that is reminiscent of the 90’s golden era of R&B.

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CALEBORATE

I’ve been following Bay Area rapper Caleborate for a cool minute now. In 2016 he showed his love for hip-hop with his ‘1993’ tape and last year he released his relatable album, ‘Real Person’. He really has a superlative talent and his powerful lyrics will certainly play a major role in breaking him into the mainstream. With a hunger for more and a relentless approach, I see him going far this year.

 

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G PERICO

Traditional West Coast gangsta rap has really disappeared in this era of mumble rap. If that is the style of hip-hop you yearn for, you’re guaranteed to vibe with LA rapper, G Perico. G takes a story-telling approach with swift style of rapping. Watch him rise this year.

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ROCKY BANKS

Houston rapper Rocky Banks is probably the most slept on artist in his region, if not the entire continent. His ability to blatantly express his emotions on a track is really intriguing and draws you in. Last year he dropped his ‘Trust In Banko’ album, which is definitely a must listen, that breezes from front-to-back. He’s already drawn comparisons to Big K.R.I.T. and an early version of Kendrick Lamar. Next month he will release his forthcoming ‘Big Little Brother’ album, and it will be a problem (TRUST ME I’VE HEARD IT). This guy is about to blow up. DON’T SLEEP.

 

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DICE SOHO

Being the first artist signed to Mike Dean’s M.W.A. label, Dice Soho already has an upper hand. Upon talking to Mike Dean I quickly found that Dice’s hardwork and dedication, coupled with his undeniable talent is a reason he will reach stardom. This year he will release his ‘You Could Have’ EP, which promises to include a plethora of bangers. His newest single “Giraffe” has been going off in clubs and should be followed with more heat.

 

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COZZ

Dreamville signee Cozz is a crazy lyricist, who often times goes unnoticed, unless he’s on a track with Cole or Bas. If you pay attention you will quickly learn that this guy can spit with the best of them and doesn’t need any features to create fire sounds. For Cozz the talent is there, we just need a full-length album to solidify it and it appears we will get it this year.

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03 GREEDO

Since coming into the music scene, 03 Greedo has been surrounded with buzz. He is the kind of artist that can breakout with an infectious banger at any given moment and that makes him a special talent. The Watts native has an uncanny, unorthodox style, which draws people in. The “living legend” should definitely be around for years to come and this year I expect him to reach the kind of stardom previous LA acts like YG, Ty Dolla $ign, and others have. Keep an eye on him.

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SIR

Inglewood’s SiR was able to secure a deal with TDE in early 2017, but was quiet for most of the year. His recent “Something Foreign” single with ScHoolboy Q has been opening a lot of eyes, as more folks are getting hip to SiR. Being on the TDE roster should pair him with the entire talented powerhouse roster, and create some solid music. That along with the fact that SiR has an utterly unique talent should be enough to show that he is poised to rise in the industry. His debut album will arrive in February. Stay tuned.

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MICHAEL MILLIONS

Virginia has nurtured several spitters like Pusha T, Malice, and Nickelous F to name a few. Next up and ready to carry the torch is Michael Millions. As of late he’s been bubbling with his recent ‘Hard To Be King’ project, which showcases his lyrical abilities and there is surely more where that came from.

 

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ZOLO

If you’re looking for a different sounding R&B act that is experimental and stands out from the rest, Toronto’s Zolo is the talent you’re looking for. His ability to bless a track with a unique cadence should put him on a fast track to stardom.

HONORABLE MENTION:

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DARNELL WILLIAMS

Going from a film director to a rapper probably isn’t the easiest thing to do. Detroit’s Darnell Williams is making it look easy by using his film skills to direct his own videos like in the case of his gritty “Coney Island” visuals. The “Coney Island” single is only a sample size of Darnell’s potential. Watch him match that single and stay consistent throughout the year.

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Phora Spreads Positivity On ‘Yours Truly Forever’ Debut [STREAM]

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Having already amassed a huge cult-like following, Phora gives fans his debut album, ‘Yours Truly Forever’.

Over 16 songs, Phora looks to spread an uncompromising sense of positivity while telling his story and sharing his trails and tribulations. With only one feature on the entire album, the LA-based rapper showcases his balance of breathtaking vocals and tremendous lyrical skills.

Phora recently surpassed 100-million total views on YouTube and continues to dominate with his video releases like “To the Moon,” and “Sinner, Pt. 2” garnering millions of streams on Spotify. His popularity will only continue to grow with this album, which debuted at No. 1 on iTunes last night.

Spread the positivity and press play below.

@IAMBNYCE

New Video: Phora – “Loyalty” [WATCH]

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Just ahead of his ‘Yours Truly Forever’ album, Phora gives his latest offering “Loyalty,” attached with a video. Directed by George Orozco, the LA-based artist praises his queen by putting her on a pedestal and showing his “Loyalty” to her.

Phora will release ‘Yours Truly Forever’ next Friday, August 18th, the same day he wraps up his “Yours Truly Tour” at the NOVO in LA. We’re also cooking something special for the fans. Stay tuned.

Watch below.

@IAMBNYCE

 

New Video: Phora – “Numb” [WATCH]

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A few weeks ago I checked out Phora’s SOLD OUT homecoming show at The Regent Theater in DownTown LA. I was fascinated seeing all his fans that knew all the words to his songs. With relatable messages and catchy lyrics in his music, it’s quite easy to see why his following is so concrete.

Next month Phora will be releasing his ‘Yours Truly Forever’ album, which will include recently-released single, “Numb.” On the profound single Phora battles his addiction and depression demons with tell-all lyrics that paint a picture of a person going through the struggle. The 22-year-old rapper goes into full detail of how he dealt with his issues, something many can relate to.

“In a time where a lot of music just sounds like blah, and everybody wants to pop Xanax, and be ‘turnt,’ I felt like speaking out and showing a different view and perspective,” detailed Phora about the single “Numb” in an Instagram post. “During the time of writing this song last year, I was going through an addiction that I felt like I couldn’t break, I didn’t know how to get away from this depression. I’m not scared to show my weaknesses, I’m not afraid of my past, I’m not afraid to show you my mistakes and who I am…. that’s everything that makes me who I am.”

Phora is in the midst of his headlining “Yours Truly Tour,” which began last month with eight consecutive SOLD OUT shows on the West Coast.

His forthcoming ‘Yours Truly Forever’ album will be released August 18th and include previously-released singles “To The Moon,” “Sinner Pt. 2,” and “Rider” The three aforementioned singles have all surpassed a million views on YouTube and “Numb” figures to do the same. Watch the video below.

PRE-ORDER ‘YOURS TRULY FOREVER’

@IAMBNYCE