Hov is at it again!!
Jay Z’s newly acquired streaming service Tidal, will relaunch this evening at 5pm EST. Last night, artists like Madonna and Kanye West changed their social network avatars in support of the power move. Above, they come together for the ad.
UPDATE: As promised, Jay Z held a press conference to announce the official launch, which will cost subscribers $9.99 per month. He was joined today by his co-owners Jason Aldean, Beyoncé, Calvin Harris, Coldplay’s Chris Martin, J.Cole, Daft Punk, Deadmau 5, Alicia Keys, Arcade Fire’s Win Butler and Régine Chassagne, Madonna, Nicki Minaj, Rihanna, Usher, Kanye West and Jack White.